CUROLOGY
In an ever-expanding sea of skincare products, Curology stands alone by offering direct-to-consumer prescription skincare customized to your exact concerns. Whether you have acne, rosacea, fine lines, or a combination of all three, Curology’s on-staff Dermatologists design a custom mix of prescription ingredients to treat your unique skin, then package your routine in a box sent straight to your home.
To bolster credibility in the Curology name and increase their visibility to a broader audience, we rebranded from the top to bottom, introducing new products, a new brand design system, and new ways to reach customers with a launch in Target stores nationwide.
DOLLAR SHAVE CLUB
Dollar Shave Club (DSC), the original shave subscription brand that took the world by storm, makes a splash in classic DSC fashion with their 2021 ad campaign for real guys with real grooming problems. The “We Got You” campaign, the biggest in years from DSC, marks its status as an omnichannel brand.
The hero brand spot uses musical inspiration and the brand’s signature wit to reveal a host of grooming issues guys have to contend with on a daily basis and how DSC can help solve them. Developed by an in-house creative team, the spot follows a range of real guys as they explore their biggest grooming problems, like having too much back hair or struggling with becoming your dad.
DOVE
For the first time in 18 years, Dove participated in a Super Bowl ad to garner attention for girls in sports. 45% of girls drop-out of sports at a young age due to body confidence issues. Dove & Nike teamed up for this campaign to promote keeping girls in sports and supporting body positivity. The message was amplified via mass media, OTT, Social Media, Celebrity, and Influencers.
FEALS
Famed journalist, author and TV host Elaine Welteroth has joined the CBD industry, becoming a celebrity ambassador for wellness brand Feals. To celebrate the partnership, Feals and Welteroth released all-new CBD-infused Mints. Feals’ Mints are made with just 9 thoughtful ingredients. They are vegan and 100% sugar free, and contain 20 mg of CBD each. Elaine Welteroth is Feals’ first celebrity ambassador and was specifically chosen due to her shared passion for mental health support and her active voice in the wellness community. Feals is a self-care and well-being brand, so Welteroth was just the perfect choice.
BARE NECESSITIES
Guided Bare Necessities through a comprehensive rebranding endeavor, propelling the brand to become the premier online destination for intimate apparel. The groundbreaking 360 launch campaign garnered an unprecedented 100M+ impressions, solidifying Bare Necessities' position as an industry leader.
TEMPO
Tempo believes the only effective way to train your body towards a life of strength is to make it the most personalized experience it can possibly be. One that empathizes with the stress your body takes on, responds to your performance in real-time, and celebrates your progress at every step. For a brand that's offering such a personalized experience, it was a natural venture for Tempo to start partnering with influencers and brand ambassadors to drive awareness, consideration, and conversion. Launching influencers for the brand was a sure way to diversify their marketing channels and set the brand up for success through authentic storytelling.
MARSHALLS
Marshalls launched an experiential social club that gives women access to resources, tools, and community to help them achieve their ambitions and increase their self-worth. Together, with actor and producer Priyanka Chopra Jonas, Marshalls hosted its first-ever Good Stuff Social Club in New York City, bringing together the brand's network of powerhouse experts in a range of topics curated to help women achieve their ambitions in life.
Marshalls believes women deserve access to the good stuff in life, not only in-store but everywhere it matters. To further its mission, Chopra Jonas designed a masterclass that gives attendees an all-access pass into what it means to "get the good stuff" in life, from finding self-worth to building the confidence to go after your ambitions.
